ASX
release
18
July, 2003
Software
to put multi lingual sites online for Lasseters
Online
casino group Lasseters Corporation Ltd today announced plans for multi lingual
online casino sites after signing a new software agreement with Online Gaming Systems
(OGS)
Lasseters
Corporation Managing Director Peter Bridge said the agreement with OGS would
give Lasseters access to new gaming software, named FIRE.
This
advanced software will allow Lasseters to expand its current online casino
offer and launch multi lingual sites for the international market.
Mr
Bridge said the FIRE software would allow Lasseters to increase its penetration
of non-English language markets including those in South America, Asia and
Europe.
It
would also deliver substantial savings in operational costs of about $1 million
annually, make all the Lasseters online casino sites easier to use, increase activity by existing players and
attract new players.
“The
FIRE software means we can now integrate multi lingual casino sites into our
online casino operations, vastly improving our offer to the international
market place,” Mr Bridge said.
He
said Lasseters strategy for online casino development involved tailoring its
product to meet the needs of the international market place. A move to United
States Dollar playing units last year, from Australian currency, had already
substantially increased turnover.
“This
is another way of improving our online casino offer so it has even greater
appeal in a competitive international market. We already have players in more
than 200 countries but we can now will be able to offer sites in a variety of
languages and attract more players from some of the world’s fastest growing
online gaming markets.
“The
software will also greatly reduce the time it takes players to initially
download games before starting to play.
We expect it will lead to increased player registrations and activity across
the board”.
He
said arrangements in place with OGS would greatly reduce Lasseters operating
costs, and if applied to current trading levels would deliver the estimated
annual savings of about $1 million.
The
new software has been undergoing acceptance testing and customisation to ensure
it complies with Northern Territory regulatory standards.
Lasseters
has given notice to terminate its agreement with its current current software
provided by Access Gaming Systems.
Lasseters
Corporation earlier this week announced its maiden annual profit of $320,485
for the year to June 30. The profit was struck off turnover of $463.8 million,
an increase of 46%, and revenue of $18.4 million – a lift of 23% for the year.
For
further information:
Mr
Peter Bridge
Tel:
07 3232 1100